Embedded CRM
Understanding your customers can be the difference between a
decision that antagonises and one that inspires long-lasting
loyalty. Adept's CRM provides the tools to defend your customer
base by introducing more effective customer-focused processes and
reducing customer erosion by delivering higher levels of customer
satisfaction.
Rather than being a stand-alone module, the Adept CRM is
embedded within the ERP applicaton. Consequently, whenever
information about a customer or creditor is updated, that
information is immediately available to the CRM, giving you a 360
degree view of your organisation's relationship with your
customers. Critical information becomes accessible to key
stakeholders, improving both customer and staff satisfaction
levels. With embedded CRM software, you will have a more satisfied
customer base thanks to easier communication, faster
problem-solving and staff that have a more accurate understanding
of customer needs.
Highlights include:
- centralised source of real-time customer and prospect
information
- interface oriented for customer service
- customer and prospect segmentation using contact profiling
- target marketing campaigns via HTML email, email, SMS or direct
mail
- view and maintain critical customer information and prospect
documents
- quick and simple letter generation, including overdue
collection letters
- entry of sales opportunities and tracking of sales
pipeline