Commercial Real Estate Agencies Move into the Cloud with Surga Central

New cloud-based software, developed in Australia by Adept Business Systems, enables commercial real estate agencies to overhaul obsolete sales and marketing practices and offer a superior service experience to their clients.

Adept's new technology, known as Surga Central, takes its name from the Bahasa Indonesian word for heaven, and provides agencies with a next-generation, cloud-centric system for selling and leasing commercial and industrial real estate.

Fully web-based, Surga Central is integrated with Google Maps:  properties and contacts are stored in its cloud database and are automatically geocoded. Property listings, lease expiries and enquiries can be displayed on Google Maps. Agents can then conduct map searches to reveal commercial property "hot spots" and "dead spots." Agents can also draw, name, store and search customised geographic regions on the maps to focus search activity on areas of specific interest.

On receipt of an enquiry, Surga Central is capable of generating and emailing a summary listing brochure to a property enquirer in less than 60 seconds.  Having received the property details on a tablet device equipped with location services, such as an Apple iPad, the enquirer can then remotely view the property (using a map or satellite view), calculate the distance from their current location and access directions of how to reach the property.

Complex property requirements, including the type of property, location and amount of space needed, can be precisely captured through Surga Central's Google Map interface. Thereafter, these requirements are automatically matched against new listings and, when a match is found, an alert is sent to the listing agent. New property listings can be uploaded from Surga Central to the agency's website and to leading Internet property portals, such as REA Group's realcommercial.com.au and Fairfax's commercialrealestate.com.au.

Contacts stored in Surga Central's CRM are geocoded, enabling agents to search Google Maps to locate owners, tenants and persons seeking to lease or buy commercial property. Sophisticated contact profiles help to ensure that information distributed is relevant to the contact's needs or interests. Dashboard analytics are also available to provide managers with the means to remotely monitor sales force activity and track how accurately agents respond to customer requirements.

"Surga Central is a pioneering example of a new generation of cloud-based business software, entirely developed in Australia," said Steve Clark, CEO of Adept. "To survive and thrive in the Internet economy, commercial real estate agencies need to adapt their sales and marketing practices to align with the web's potential.  The long term winners will be those able to deliver a consistently superior customer experience using the Internet, tablets and cloud applications such as Surga Central."